DUENA BLOMSTROM SPEAKER, AUTHOR, CREATOR OF EMOTIONAL BANKING™
Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is an independent Digital and CX consultant, industry specialist, an entrepreneur and Angel Investor, a mentor for Startupbootcamp and Techstars, the founder of FinWinners – an industry coaching Management Consultancy for FinTech, a blogger with cutting edge opinion style, a public speakers at industry events and the inventor of the Emotional Banking™ and EX concepts.
Over the past few years, Duena has worked with multiple Tier 1 banks banks such as: Islandsbanki, ING, BOI, Momentum, CSOB, CBD, CheBanca, Unicredit, Saastopanki, Commertzbank, Comdirect, BNP Paribas, Lloyds, Nationwide, Standard Bank, Intesa, mBank and Santander be it to assist them in their digital strategy or to help them transform.
With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry. She is intensely passionate about levers for she has based her Emotional Banking™ method on: Knowledge, Language, Passion and Courage and is working with various organisations on deep cultural change programs that enable them to become truly Human Design led organizations and put Experience at the heart of the proposition in order to build strong brands that deliver Money Moments not financial products.