DUENA BLOMSTROM SPEAKER, AUTHOR, CREATOR OF EMOTIONAL BANKING™
Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is an entrepreneur and Angel Investor, a mentor for Startupbootcamp and Techstars, the founder of FinWinners – a Finovate coaching company, a blogger with cutting edge opinion style, an international keynote speaker at industry events and the inventor of the Emotional Banking and EX concepts and runs the Emotional Banking and People Not Tech boutique consultancies.
Over the past few years, Duena has worked with multiple Tier 1 banks be it to assist them in their digital strategy or to help them transform.
With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry. She is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings, and is working with various organisations on deep cultural change programs that enable them to become truly Human Design led organizations that leverage Agile and put Experience at the heart of the proposition to build strong brands that deliver Money Moments not financial products by focusing on their people.
The Emotional Banking™ method is a revolutionary concept at the intersection of HR and CX that focuses on Passion, Knowledge and Courage to enable innovation and enable banks to win the consumer’s heart.