DUENA BLOMSTROM – SPEAKER /// AUTHOR /// CREATOR OF EMOTIONAL BANKING
Duena is an independent Digital and CX consultant, FinTech specialist, an entrepreneur and Angel Investor, a mentor for Startupbootcamp and Techstars, the founder of FinWinners – a Finovate coaching company, a blogger with cutting edge opinion style, a public speakers at industry events and the inventor of the Emotional Banking and EX concepts.
Over the past few years, Duena has worked with banks such as: Islandsbanki, Skandia, ING Spain, ING Australia, Momentum, CSOB, CBD, CheBanca, Unicredit, Saastopanki, Commertzbank, Comdirect, BNP Paribas, Lloyds, Nationwide, Standard Bank, Intesa, mBank and Santander.
With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry. She is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings, and is working with various organisations on deep cultural change programs that enable them to become truly Human Design led organizations and put Experience at the heart of the proposition to build strong brands.