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As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank’s Brand Capital – how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?
If we work in Banking in the UK, or even if we are involved with Digital Banking anywhere, we can’t *not* talk […]
The amazing Evan Brown of www.designmantic.com helped me create this Infographic as a taster of the examples and suggestions on how banks […]
Our industry is starting to suffer greatly from the incessant noise, the -some times purpose-built- confusion in terms and the lack of definitions so it’s important we have it crystal clear what we DO we mean when we say FinTech because it oughtn’t be muddy.