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Duena Blomstrom

All things Banking even Emotional Banking – no BS, no Consultancy Tone, all Brutal Truth about Digital

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Protected: FinTech #FTW

Posted on August 12, 2015 by Duena Blomstrom

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What I wrote last

  • The rise of the DevOps Chief Innovation Officer
  • “Betrayed by Barclays”
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  • When FinTech Dreams of Electric Sheep
  • Blockchain yourself to emotions

Past Musings

  • September 2017
  • August 2017
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  • January 2017
  • December 2016
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  • January 2016
  • December 2015
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Me

Duena Blomstrom

Duena Blomstrom

Duena is an independent Digital and CX consultant, FinTech specialist, an entrepreneur and an Angel Investor, a mentor for Startupbootcamp and Techstars, a blogger with cutting edge opinion style, a public speakers at industry events and the inventor of the Emotional Banking and EX concepts. For the past few years Duena has been the Head of Sales, Brand Design and Marketing for Meniga from when it was a tiny Icelandic start-up to winning Finovate 3 times and becoming market leader in customer engagement in finance and have therefore “seen it all” in digital. She has worked with and sold knowledge to banks such as: Islandsbanki, Skandia, ING Spain, ING Australia, Momentum, CSOB, CBD, CheBanca, Unicredit, Saastopanki, Commertzbank, Comdirect, BNP Paribas, Lloyds, Nationwide, Standard Bank, Intesa, mBank and Santander. With a background in Psychology as well as Business, Duena is on a crusade to teach the industry that Big-4-wooden-language will get us nowhere; is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings; and is working with corporations on deep cultural change programs that enable them to become truly Human Design led organizations and put Experience at the heart of the organization to build strong brands.

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