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Duena Blomstrom

Creator and Author of Emotional Banking – a Cultural Transformation Method for Banks

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Protected: FinTech #FTW

Posted on August 12, 2015 by Duena Blomstrom

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What I wrote last

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Past Musings

  • September 2018
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Me

Duena Blomstrom

Duena Blomstrom

Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is an independent Digital and CX consultant, FinTech specialist, an entrepreneur and Angel Investor, a mentor for Startupbootcamp and Techstars, the founder of FinWinners – a Finovate coaching company, a blogger with cutting edge opinion style, a public speakers at industry events and the inventor of the Emotional Banking and EX concepts. Over the past few years, Duena has worked with multiple Tier 1 banks be it to assist them in their digital strategy or to help them transform. With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry. She is intensely passionate about getting banks to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings, and is working with various organisations on deep cultural change programs that enable them to become truly Human Design led organisations and put Experience at the heart of the proposition to build strong brands that deliver Money Moments not financial products.

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