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Anyone who’s read from me or spoken to me before, knows I am obstinately passionate about the concept of “Emotional Banking”/”Emotions and […]
As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank’s Brand Capital – how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?
For the past few years I’ve been dismissing the FinTech apocalyptical statements where banks will vanish and been fervently defending them instead. […]
Some of you remember the saga of a few weeks ago where we tried to get a new account for our business. […]