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As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank’s Brand Capital – how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?
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We were discussing Emotional Banking ™ last week on the FinTechMafia when this throwback nugget came up. It’s an article from our […]
Anyone who’s read from me or spoken to me before, knows I am obstinately passionate about the concept of “Emotional Banking”/”Emotions and […]