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Organisations are funny beasts. Banks are funnier still. Chief among the many reasons why, the stark contrast between what we know and […]
“Saving is consumerism needlessly postponed” – Rory Sutherland, Ogily My name is Duena Blomstrom and I’m addicted to instant gratification. My four […]
As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank’s Brand Capital – how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?
<Reproduced with permission from Forbes> “Professionals don’t get emotional” Emotions have long been regarded as a nuisance in the workplace. The ideal […]