The amazing Evan Brown of www.designmantic.com helped me create this Infographic as a taster of the examples and suggestions on how banks can build a brand that you may find in the Emotional Banking™ book.
You may also like
I posted this yesterday and got a lot of response. Interestingly, most of it non-public in emails and DMs but why that […]
If we work in Banking in the UK, or even if we are involved with Digital Banking anywhere, we can’t *not* talk […]
I wrote this a year and a half ago: https://nextbank.org/2014/08/12/whoswho – maybe a list, to me, more of a must-read on Twitter […]
As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank’s Brand Capital – how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?