Last week I was reminded how fortunate we are in banking. No, not fortunate, lucky. No, not lucky, immensely damn spoiled! I spoke at an event called CX Ireland and while listening to everyone else before my turn came, I felt tempted to repeat the same sense of awe and […]
Banking
4 posts
As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank's Brand Capital - how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?
This is not a manifesto to eradicate the Stockholm Syndrome in Banking, it's a plea to develop the Lima one. Please admit you care even a little bit, Mr Banker....
Dear Challenger, Pull up a chair and let me get you a cuppa, this could take a while. Let me start by saying I'm here to kill some of your dreams. I'd apologise in advance but it's necessary cruelty, you can hate me all you like but we both know this is not about me and not about you but your consumer.