Books & Publications
Challenging the industry to put humans back at the center of technology.
Publications documenting a decade of Duena Blomstrom's research into human systems, organisational risk, and technology-led failure.
Emotional Banking™ 2.0
Tales from the #FinTech Crypt and the Organisational Trenches
"How We Broke Modern Work, Why Human and Tech Debt Took Over, and Why AI Will Fail Until We Get Humans Back in the Loop"
You'll learn some FinTech and Digitalization tech history and you'll snicker or gasp too. Should be fun. No punches pulled. Very few names changed or spared. Juicy and real.
The kind one has to add "I am unsuicidal and of sane mind, please don't disappear me crazies" disclaimers to ;)
Once it's out, early patrons will receive a payment link (no more than 25 Euro) and get the digital version instantly — so you can peruse it first for your own name and then for all the other FinTech giants and gnomes you may recognise!
Duena Blomstrom
Emotional
Banking 2.0
Tales from the #FinTech Crypt

Tech-Led Culture
Unlock the Potential of Your Business
Whether you run a start-up or a multinational, this book gives you the insight and confidence to optimize processes and reinvigorate teams.
Buy on Amazon
People Before Tech
The Importance of Psychological Safety
Businesses must adopt new technology — but over-focusing on digital transformation leaves teams overlooked and over-dependent on tools.
Buy on Amazon
Emotional Banking™
Fixing Culture, Leveraging FinTech
Banking is under threat. To survive and thrive, banks must understand the principles behind Emotional Banking™—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.
Buy on Amazon