Person — Originator & Author

    Duena Blomstrom

    Originator of Human Debt™, Execution Debt®, Emotional Banking™, and Empathy Architecture™.

    Duena Blomstrom is an author, researcher, and framework originator working at the intersection of human systems, AI-era execution, and organisational risk. She is the sole originator of the concepts that anchor the V9 ecosystem, and the co-creator — with Dave Ballantyne — of its operational frameworks and research.

    Her work has been published by Bloomsbury Business, cited in international media, and applied across financial services, technology companies, and AI transformation programmes. The patent-pending Human Debt® and Execution Debt® frameworks form the structural foundation for PeopleNotTech's institutional diagnostics.

    Sole-originated works

    Co-created with Dave Ballantyne

    The Human-Machine Co-Regulated Execution framework and the Human Debt® and Execution Debt® frameworks are co-created by Duena Blomstrom and Dave Ballantyne.

    Podcasts & Media

    Three podcast series and a body of spoken work connecting the frameworks to real-world practice.

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