TV Adverts are not Branding, dear Banks – but if they were… When I write I sit down and pour it out. Many of you remarked that it’s sometimes not even proofread and I’ve taken to forcing myself to re-read once before I publish so I avoid that level […]
Emotional Banking
9 posts
We'll hear what people drive, what they wear and what they drink every day. Never who they bank with.
Dear Challenger Bank, Me again. Clench away. I know you didn’t like this last one I wrote for you. I also know that while you’ve tried to ignore it because let’s face it, “FCA meetings”, some of those principles of how important the technology is, did hit home and while your […]
As opposed to Advertising and PR, accidental branding is a combination of Tradition, Fear, Lack of Choice, Paralysis, Entanglement and Service Hacks -all part of a Bank's Brand Capital - how do we get more of the positives and mitigate the negatives to build truly addictive brands out of banks?
"Our loyalty to banks we hate - It's fascinating, it's worth exploring and it's certainly irrational."
"We all understand that being a brand pays yet how many of the banks in Europe even think in terms of being a brand? I can only see three. Yes you read that right - THREE. "
This is not a manifesto to eradicate the Stockholm Syndrome in Banking, it's a plea to develop the Lima one. Please admit you care even a little bit, Mr Banker....
Anyone who’s read from me or spoken to me before, knows I am obstinately passionate about the concept of “Emotional Banking”/”Emotions and Banking” – just “Money and Feelings”. EX stands for Emotional Experience (thank you David Milligan from Matchi.biz for the idea of the name). It is the only type […]
“Saving is consumerism needlessly postponed” – Rory Sutherland, Ogily My name is Duena Blomstrom and I’m addicted to instant gratification. My four and a half year old often says “waiting for patience is boring” and I can’t disagree. I’ve been “waiting for patience” for 36 years and like Godot, it […]