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Palgrave Macmillan (Springer Nature), 27 March 2018
Emotional Banking™
Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands
Print ISBN: 978-3-319-75652-3
eBook ISBN: 978-3-319-75653-0
DOI: 10.1007/978-3-319-75653-0
Publisher: Palgrave Macmillan (Springer Nature imprint)
Pages: 174
Author: Duena Blomstrom
Key IP Established
- Emotional Banking™ — the concept that trust is a measurable balance sheet inside organisations
- Human Debt™ — first conceived during the writing of this book
- Money Moments — emotional interaction points where trust is built or withdrawn
- Four EB Methods: Build a Voice, Everyone's a Designer, Money Moments, Intrapreneur Warrior's Guide
Chapter 4 Features
Chapter 4 features contributions and perspectives from Brett King, Jim Marous, Chris Skinner, and Ron Shevlin — leading voices in FinTech and banking transformation.
Provenance Chain
Emotional Banking™ (Palgrave Macmillan, 2018) is where Human Debt™ was first conceived. It was formally coined with the ™ symbol in People Before Tech (Bloomsbury, 2021, ISBN 978-1-4729-8545-3). The diagnostic methodology was expanded in Tech-Led Culture (Kogan Page, 2023, ISBN 9781398610699).